Primus

Project overview

Objective

Primus needed a sales video its staff could share with potential clients — and that could hold its own on screens at Costco locations. The subject matter, managed network infrastructure for small and medium business, is potentially dry and dense: private wide-area networks, traffic prioritization, business continuity.

The piece had to translate that technical information into something a business owner immediately understands, and position the Primus Managed Network as the clear upgrade over running a business on the public internet.

Client: Primus
Industry: Telecommunications
Piece: (09/09)

The solution.

Solution

I built the video around a single metaphor — your own private highway — so every technical claim (no congestion, no detours, fast lanes for mission-critical data, room to add lanes as you grow) lands as a picture rather than a spec sheet.

Created through meticulous storyboarding and animated design, the video leverages educational design principles to keep the narrative moving: each scene translates one piece of network infrastructure into the highway world, turning a potentially dry topic into an engaging, memorable case for the Primus Managed Network.

Thefilm.

In the fast paced world of modern business, you can't afford to spend time in the slow lane, and neither should a critical asset for your business, your Internet network. With a managed network from Primus, you can put your business in the fast lane so you get the most out of your network. With a traditional public internet connection, your business experiences unnecessary slowdowns. Your mission critical applications may be costing you money, and slow or intermittent communication systems cost you precious time. Too often productivity can slow to a crawl. That's what running your business over the public internet is like. It's bumper to bumper traffic where your business data experiences outages, slowdowns, and security risks as your data bounces around from one service provider to the next. It's time for higher quality networking designed for the needs of modern, small, and medium business. That's where the Primus Managed Network comes in. Connecting all of your locations, employees, and applications onto your own custom wide area network. Because Primus operates a private network, we can deliver the promised reliability and performance speeds without the risk of congestion and slowdowns of a public network, and your data stays protected. Since the Primus network is national and direct, it never passes through Internet service providers with weak privacy policies or security practices. No stops along the way. No detours. Just point to point connectivity exclusively on Primus owned or leased lines. It's like getting your own private highway direct between your offices and locations. Of course, when you own your own highway, you get to define which data is mission critical and should be in the fastest lanes and which should be placed in the slower lanes. Now all of your business data moves with the best possible performance. And because the system is scalable, you can add more lanes at any time. When you simplify your network design onto a single managed solution, you also consolidate all your bills into one simplified payment. And best of all, you save money. You also get the highest level of business continuity with reliable twenty fourseven monitoring. Now that's what it means to be on an intelligent network. With a managed network from Primus, data flows fast and securely. Your staff stays productive and your business stays connected to your customers at all times. Now your business can enjoy life in the fast lane. Call us today and find out how we can put your business in the fast lane with the Primus Managed Network.

Primus — Managed Network Sales Video.

Read transcript

In the fast paced world of modern business, you can't afford to spend time in the slow lane, and neither should a critical asset for your business, your Internet network. With a managed network from Primus, you can put your business in the fast lane so you get the most out of your network. With a traditional public internet connection, your business experiences unnecessary slowdowns. Your mission critical applications may be costing you money, and slow or intermittent communication systems cost you precious time. Too often productivity can slow to a crawl. That's what running your business over the public internet is like. It's bumper to bumper traffic where your business data experiences outages, slowdowns, and security risks as your data bounces around from one service provider to the next. It's time for higher quality networking designed for the needs of modern, small, and medium business. That's where the Primus Managed Network comes in. Connecting all of your locations, employees, and applications onto your own custom wide area network. Because Primus operates a private network, we can deliver the promised reliability and performance speeds without the risk of congestion and slowdowns of a public network, and your data stays protected. Since the Primus network is national and direct, it never passes through Internet service providers with weak privacy policies or security practices. No stops along the way. No detours. Just point to point connectivity exclusively on Primus owned or leased lines. It's like getting your own private highway direct between your offices and locations. Of course, when you own your own highway, you get to define which data is mission critical and should be in the fastest lanes and which should be placed in the slower lanes. Now all of your business data moves with the best possible performance. And because the system is scalable, you can add more lanes at any time. When you simplify your network design onto a single managed solution, you also consolidate all your bills into one simplified payment. And best of all, you save money. You also get the highest level of business continuity with reliable twenty fourseven monitoring. Now that's what it means to be on an intelligent network. With a managed network from Primus, data flows fast and securely. Your staff stays productive and your business stays connected to your customers at all times. Now your business can enjoy life in the fast lane. Call us today and find out how we can put your business in the fast lane with the Primus Managed Network.

Objective

Process& tools.

Animation

Storyboarding

The solution.

Solution

Thefilm.