01
Animation
- After Effects
- C4D
Prescientx
- Sales & Social
Project overview
Objective
I had the opportunity to create a range of dynamic media assets for the launch of Violet, Prescientx’s cutting-edge autonomous UV robot. The goal was to educate and inspire an audience about Violet’s capabilities in delivering advanced UVC disinfection for high-demand environments. Through promotional and informational media, this project aimed to introduce Violet as a breakthrough solution for safe, continuous disinfection, giving users confidence in cleaner, healthier spaces.
This media included a central launch video, developed to showcase Violet’s unique features, such as its autonomous 360-degree navigation, powerful UVC light output, and adaptability in lightly occupied spaces. The project also included supporting video content, social media assets, and informational graphics to emphasize the benefits of this high-efficiency disinfection technology.
- Client
- Prescientx
- Industry
- Healthcare
- Year
- 2025
- Piece
- (02/10)
The transformation
Challenge
Launch a first-of-its-kind autonomous UVC disinfection robot (Violet) to a professional audience with no mental model for it. Then, four years on, relaunch the brand around “Engineered Infection Prevention” and Canada’s new 2024 CSA healthcare standards.
Approach
Speaking to infection-prevention decision-makers and facility operators, I built a CGI-plus-live-action launch film in Cinema 4D that made Violet’s autonomous navigation and UVC output legible, then extended it in 2025 into a redesigned Shopify store, an executive briefing, and a coordinated LinkedIn and Google Business campaign.
Outcome
Delivered an end-to-end launch and relaunch system (flagship film, e-commerce store, executive briefing, and multi-channel social campaign) that carried Prescientx from 2021 product launch to 2025 brand expansion.
Process& tools.
02
Video Editing
- FCPX
- Davinci Colour correction
03
Filming
- Ursa Pro
- Canon C200
- Canon r5
- Movi
04
Print/Socials
- Photoshop
- Illustrator
Launch teasers
Building the countdown.
Before the reveal, I designed the teaser run that built anticipation for the Violet launch event, dropping just enough on social to turn a quiet product into a live moment.
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prescientx
11 Jan 2021 · Launch teaser
prescientx Something big is rolling in. Save the date for the Violet launch event, Thursday January 21.
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20 Jan 2021 · Launch teaser
prescientx Germs beware. A UV look at what is hiding on everyday surfaces, and what is coming to stop it.
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21 Jan 2021 · Launch teaser
prescientx The future rolls in Thursday January 21. Register for the launch event to see more.
On location.
Shots from the room where it happened.
The solution.
Solution
The solution was crafted to captivate and inform, combining visual storytelling and technical clarity. Using Cinema 4D for animation and live footage, I developed a high-quality promotional video that would be played after the launch event. This video highlighted Violet’s advanced design, autonomous capabilities, and unmatched disinfection speed, ensuring viewers understood the value it brings to various sectors.
Key elements included:
- Launch Promo Video – This flagship video, blending CGI and live footage, demonstrated Violet’s ability to deliver fast, thorough disinfection with autonomous intelligence. Viewers were introduced to Violet’s advanced features, such as smart pathfinding, sensor-based safety features, and high-efficiency UVC delivery.
- Social Media & Press Release Assets – Supporting video snippets, still images, and infographics were designed to engage a wider audience across social media, reinforcing Violet’s role in elevating workplace hygiene and safety.
- Launch Event Content – The online launch event included a pre-roll teaser, live Zoom presentation, and the main Violet promo video, ending with takeaway informational graphics for attendees. This event allowed attendees to explore Violet’s applications and impact, fostering excitement and awareness.
Through this multi-format approach, the project effectively introduced Violet as a revolutionary, intelligent disinfection solution poised to redefine health and safety standards.
Inmotion.
Read transcript
Sometimes business as usual becomes anything but usual, and you need to adapt. Today, you need new ways of ensuring a safe and secure environment. Good news. The future just rolled in. Introducing Violet. Prescient UVC robots are the fastest, safest, smartest UVC robots in the world, delivering UVC light rays that destroy bacteria, mold, and viruses like COVID nineteen on surfaces and in the air. Violet is a fully autonomous smart robot delivering continuous disinfection, giving your staff the confidence and peace of mind they need. Machine vision and multiple sensors enable intelligent navigation. So Violet senses and adapt safely to people, turning off light panels or pausing until it's safe to continue. Programmed to get closer to walls and furniture, Violet's three banks of independently controlled UVC lights deliver a larger targeted dose of UVC resulting in greater reach and disinfecting power. Violet moves four times faster and goes four times further than the competition, meaning the workplace can be continuously and repeatedly disinfected twenty four hours a day. And best of all, there are no operators required. With smooth, stable operation, Violet's perfect for industrial, manufacturing, and distribution environments. Violet will integrate seamlessly into your operations, managing its own path finding, record keeping, and power. When battery power runs low, Violet returns to base, rapidly self charging and heading back out for the next round of disinfecting. Smarter, faster, further. Breathe easy. Violet is on the job.
Read transcript
Pressure was created to focus on engineered infection prevention, to bring new materials and new technologies, new standards to health care and to public health. In two thousand nine, when the World Health Organization ranked countries as to how good or how bad they were at hospital acquired infections, Canada was the worst of all developed countries. One in ten patients who goes into a Canadian hospital as a patient develops an infection that they acquire at that hospital, and one in twenty of those die. So being in the healthcare field for thirty plus years, I wanted to do something about that. Barry and I formed, Chair Canada in twenty fourteen to address engineered infection prevention strategies and technologies such as copper surfaces, ultraviolet light, ozonated water, countless others. And the ability for those strategies and technologies to be used not only in healthcare, but in industrial, commercial, office, home environment to break the chain of infection. Where the engineered devices come in is that they are in the room twenty four hours a day, seven days a week, and they work continuously. So it's had a huge impact, and and the amount of bacteria growth that these things deter is is quite phenomenal. Once the units had been in service for a few weeks, and we never broke a hundred for a total bacteria count. I'm I'm always looking for to Barry and his team to kind of offer me, tell me what's the latest, greatest because he is so far ahead of the curve on this. So he's very much about, improving or maximizing the the efficacy of hospitals by making sure that your room is a safe haven for you to recover, and you don't have to worry about trying to get out of here before you contract a hospital acquired infection. You know, I I hold Barry up there in my mind, you know, with people like Tommy Douglas who created health care. And now we have to change health care into something that, that works much better for people and saves people's lives. I think we're on the precipice right now of recognizing the difference that technology and automation can make. In fact, if we recognize that not just measles and smallpox or and COVID are airborne, but flus and colds are airborne and lots of diseases are airborne, and we could eliminate those with the same engineered measures that we use for COVID, we can all live much better lives even once COVID is gone.
The website
A new store for a new chapter.
Years after the Violet launch, Prescientx brought me back to rebuild their voice and their store on Shopify, repositioning the company around Engineered Infection Prevention and the 2024 CSA healthcare standards. I wrote and designed the pages, from the homepage to the solution and resource sections.
Visit the live store(opens in new tab)prescientx.com
prescientx.com/pages/healthcare-facility-standards
The executive briefing
A report, cover to cover.
I wrote and designed a 14-page executive briefing on Canada's 2024 CSA healthcare-facility standards, a strategic guide for architects, contractors, and healthcare leaders. Page through it below.
1 / 14 Download the briefing (PDF)
The launch post
A gated report is only as good as the copy that gets people to open it. Here is the LinkedIn post I wrote to launch the briefing, framing a dense regulatory shift as a decision leaders can't afford to miss.
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Prescientx
Engineered Infection Prevention · 2,400 followers
Briefing launch ·
The "rulebook" for designing and building Canadian healthcare facilities has changed, and the 2024 CSA standards are the most significant regulatory shift our industry has seen in a generation. Conformance is rapidly moving from a "best practice" to a non-negotiable condition of accreditation and funding.
Are you prepared to navigate this new landscape?
To help you navigate this shift, we've distilled the most critical changes into a complimentary Executive Briefing.
This is not a technical manual; it's a strategic guide to help you:
- De-risk your capital projects by understanding how the new rules for air and water systems directly tie into funding approval.
- Future-proof your facility with engineered solutions that meet the new mandates for validated, automated disinfection.
- Build with confidence, knowing your designs address the critical new requirements for everything from sink hydrodynamics to continuous air purification.
Don't get caught by the new rulebook. Get the guide.
#CSAStandards #HealthcareConstruction #CdnHealth #InfectionPrevention #EIP #HealthcareDesign #PatientSafety #Compliance
Healthcare Facility Standards: An Executive Briefing14-page PDF · Prescientx
31854 comments · 73 reposts
The social campaign
A campaign, post by post.
A run of LinkedIn and Google Business posts I wrote and designed for the relaunch, translating dense CSA-standards and infection-prevention science into copy a healthcare buyer will read. The captions below are the posts as they ran.
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Prescientx
7 Aug 2025 · LinkedIn · Google
Prescientx What does it cost to reduce hospital-acquired infections? Preventing just one serious HAI can often pay for the installation of GUV systems across an entire ward. Our Upper-Air GUV systems continuously disinfect the air, helping prevent the spread of pathogens that lead to costly infections.
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Prescientx
12 Aug 2025 · LinkedIn · Google
Prescientx Reduce staff burden and eliminate human error in disinfection protocols. The ASEPT-1X MAX™ uses occupancy-based automation to ensure a consistent, verifiable level of disinfection every single time.
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Prescientx
14 Aug 2025 · LinkedIn · Google
Prescientx De-risk your next healthcare build. The new CSA standards require EIP-qualified personnel. Our team provides the expert partnership to ensure compliance and avoid costly rework. Build it right the first time.
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Prescientx
28 Aug 2025 · LinkedIn · Google
Prescientx SmartFLO3™: The Sink That Sanitizes Itself. A standard sink hides two threats: aerosolized germs from the faucet and biofilm in the drain. The SmartFLO3™ neutralizes both. Its aeration-free, laminar flow stops pathogens from spreading into the air, while autonomous, self-sanitizing cycles destroy biofilm at the drain. Download the cut-sheet to learn more about this feat of health engineering.
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2 Sep 2025 · LinkedIn · Google
Prescientx CuVerro Shield™ for Healthcare-Grade Hygiene Not all surfaces are created equal. CuVerro Shield™ is an EPA-registered copper alloy that kills 99.9% of bacteria, continuously and without chemicals. From toilet seats to grab bars, we supply CuVerro-enhanced products designed for high-touch areas in healthcare and public facilities. It's permanent protection that works around the clock.
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Prescientx
11 Sep 2025 · LinkedIn · Google
Prescientx Thermal and exhalation plumes contribute significantly to airborne transmission dynamics Airborne pathogens follow thermal plumes generated by human body heat and respiration. Understanding this upward flow, alongside mechanical ventilation, is critical to compliant engineering controls. Proper placement of Upper Air GUV systems supports alignment with CSA Z317.2 and PIDAC best practices for infection prevention in shared air environments. Partner with our experts to engineer a system that reduces airborne transmission and improves patient health.
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Prescientx
16 Sep 2025 · LinkedIn · Google
Prescientx Why are the new CSA standards so important? Because what makes a healthcare building safe isn’t always visible. CSA Z317.12 and related standards govern the unseen systems: HVAC, engineering controls, and infection risk zones, that protect patients and staff every day. Now directly tied to Ministry of Health funding, these standards carry enforceable regulatory weight. They shape how we manage airflow, prevent infection, and safeguard Canadians from hospital-acquired illness.
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Prescientx
18 Sep 2025 · LinkedIn · Google
Prescientx Honouring Florence Nightingale, the Original Advocate for Infection Prevention We're inspired by Florence Nightingale, who understood 150 years ago that the environment is key to preventing infection. EIP is the modern application of her trusted, foundational scientific principle. Her name lives on in the Nightingale Pledge, a reminder we all share responsibility for care.
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Prescientx
19 Aug 2025 · LinkedIn · Google
Prescientx Go beyond traditional infection control measures. Engineered Infection Prevention offers a new layer of automatic, continuous protection against airborne and surface pathogens, helping you exceed safety mandates and protect everyone in your facility. Our engineering team works with you to design and verify a system that automates protection and future-proofs your facility against emerging threats.
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Prescientx
14 Oct 2025 · LinkedIn · Google
Prescientx The ROI of Engineered Infection Prevention Goes Beyond the Ledger. An investment in Engineered Infection Prevention is a powerful statement to your community. It tells patients, their families, and your own staff that you are proactively committed to their safety beyond the baseline. This builds the trust that solidifies reputation, strengthens patient loyalty, and ultimately, fortifies your financial future.
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Prescientx
23 Oct 2025 · LinkedIn · Google
Prescientx Ready to meet the new standard of care? Whether you’re planning a new build or upgrading an existing facility, our team is ready to help you navigate the new CSA mandates and implement a scientifically proven EIP solution custom fit for your needs.
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Prescientx
21 Oct 2025 · LinkedIn · Google
Prescientx The Green Light for UV Disinfection in Canada. After a long period of regulatory uncertainty, the landscape for healthcare-grade UV disinfection is finally clear. With defined CSA EIP standards and a clear Health Canada (PMRA) approval process for effective technology, hospital leaders can now invest with confidence. The pause is over; the time for action is now.